Proper use of AI (and not just for buzz) in different industries

December 10, 2023


Artificial intelligence (AI) has become one of the most talked-about topics in recent years. It promises to revolutionize industries across the board, but it's important to use AI properly and not just as a buzzword. In this article, we'll explore the various ways AI is being used in different industries and highlight some real examples of its successful implementation.

Using AI in e-commerce - real examples

E-commerce has experienced explosive growth in recent years, and AI is playing a crucial role in enhancing the customer experience. One example is personalized recommendations. With AI algorithms analyzing a customer's browsing and purchase history, e-commerce platforms can provide highly targeted product recommendations, leading to increased sales and customer satisfaction.

For instance, imagine a customer browsing an online clothing store. AI algorithms can analyze the customer's past purchases, as well as their browsing history, to understand their preferences and style. Based on this information, the e-commerce platform can then recommend similar items that the customer may be interested in. This level of personalization not only improves the customer's shopping experience but also increases the likelihood of a purchase.

Example platforms: Nosto (, Bloomreach (


Another application of AI in e-commerce is chatbots, trained on a specific shop's data. These virtual assistants can provide instant support and answer customer queries, enabling businesses to provide better customer service and improve efficiency. AI-powered chatbots can handle a large volume of queries simultaneously and are available 24/7, ensuring prompt responses to customer inquiries.

Imagine a scenario where a customer visits an e-commerce website and has a question about a specific product. Instead of waiting for customer support to respond, they can simply engage with a chatbot. The chatbot, powered by AI, can understand the customer's query and provide relevant information or assistance. It can even go a step further and offer personalized recommendations based on the customer's preferences and previous interactions with the website. This not only saves time for the customer but also allows businesses to provide round-the-clock support without the need for human intervention.

For example, Chatbase -


In addition to personalized recommendations and chatbots, AI is also being used in e-commerce for inventory management. By analyzing historical sales data, customer demand patterns, and external factors such as weather and holidays, AI algorithms can accurately predict future demand for products. This helps businesses optimize their inventory levels, ensuring they have the right amount of stock at the right time. By avoiding stockouts and overstocking, e-commerce companies can reduce costs and improve customer satisfaction.

Imagine an e-commerce company that sells electronics. By utilizing AI-powered inventory management systems, they can analyze historical data to determine which products are likely to be in high demand during certain periods, such as Black Friday or the holiday season. This allows them to stock up on those products in advance, ensuring they have enough inventory to meet customer demand. On the other hand, for products that have lower demand, the system can help the company avoid overstocking, preventing unnecessary costs and wastage.

Overall, AI is revolutionizing the e-commerce industry by enabling personalized recommendations, efficient customer support through chatbots, and effective inventory management. As technology continues to advance, we can expect even more innovative applications of AI in e-commerce, further enhancing the customer experience and driving business growth.

AI in fintech - companies that have done it well

The financial technology (fintech) industry has embraced AI to streamline processes, reduce costs, and provide better services to customers. One standout example is fraud detection. By leveraging machine learning algorithms, financial institutions can analyze vast amounts of data in real-time, quickly identifying fraudulent activities and minimizing losses.

For instance, Stripe (, a leading payments gateway & financial services startup, has successfully implemented AI-powered fraud detection systems. Through advanced data analytics and pattern recognition, Stripe's AI algorithms can detect suspicious transactions and flag them for further investigation. This not only helps protect customers from financial losses but also safeguards the reputation of the financial institution.

In addition to fraud detection, AI is also being utilized in KYC (know your customer) processes. Traditionally, any credit and financial services provided to a customer - are subject to that customer passing some KYC tests, such as their name and address verification, ID verification (driving license, passports, etc), visa status (if they're eligible to receive financial services in a given country), and sometimes even credit checks (to check eligibility for credit).

Usually, all of these services are packed in a nice API that any fintech can integrate. For example, Onfido ( and Credit Kudos ( are brilliant examples of APIs and SDKs available for developers to do KYC, credit checks and risk assessment.

Overall, the integration of AI in fintech has brought significant advancements in fraud detection, customer support, credit scoring, KYC checks, and risk assessment. Companies like Monzo, Revolut, PayPal, and Starling Bank have successfully harnessed the power of AI to enhance their services and provide a more efficient and personalized experience to their customers. As AI continues to evolve, we can expect further innovations in the fintech industry, ultimately benefiting both financial institutions and consumers.

AI in gaming - what does the future look like?

Gaming is an industry that has always been at the forefront of technological advancements, and AI is no exception. AI-powered game characters can now exhibit human-like behavior, adapting to players' actions and providing more immersive gameplay experiences. This not only enhances the overall gaming experience but also opens up new realms for storytelling and narrative options in video games.

In addition to character behavior, AI is also used for procedural generation in games. By utilizing AI algorithms, developers can create vast and dynamic game worlds that are procedurally generated, providing endless possibilities for exploration and gameplay. This not only saves development time but also offers players unique and unpredictable gaming experiences.

Imagine a future where AI in gaming goes beyond just character behavior and procedural generation. With advancements in machine learning and deep neural networks, AI could be used to create truly intelligent and adaptive game environments. These environments would be able to learn from players' actions and adjust the gameplay accordingly, ensuring that each playthrough is tailored to the individual player's preferences and skill level.

Furthermore, AI could revolutionize the way games are designed and developed. Currently, game development is a time-consuming and resource-intensive process. However, with the help of AI, developers could automate certain aspects of game creation, such as level design and asset generation. This would not only speed up the development process but also allow for more creativity and innovation in game design.

Another exciting possibility is the integration of AI-powered virtual assistants within games. Imagine playing a game where you have a virtual companion who can understand and respond to your voice commands, providing real-time assistance and guidance. This would not only enhance the immersion but also make gaming more accessible to players with disabilities or language barriers.

Moreover, AI could be used to create more realistic and believable non-player characters (NPCs) in games. Currently, NPCs often follow pre-determined scripts and lack true autonomy. However, with AI, NPCs could have their own personalities, motivations, and goals, making interactions with them more engaging and unpredictable. This would greatly enhance the storytelling aspect of games and create more dynamic and memorable experiences for players.

As AI continues to advance, the future of gaming looks incredibly promising. From intelligent and adaptive game environments to automated game development processes, AI has the potential to revolutionize the gaming industry. With each new breakthrough, we move closer to a future where games are not just interactive experiences but truly immersive and transformative worlds.

ChatGPT wrapper apps - worth it, or is it too late?

ChatGPT, OpenAI's language model, has gained popularity for its natural language processing capabilities. Developers have created wrapper applications that leverage ChatGPT to build conversational interfaces for various purposes. However, with the rise of ChatGPT alternatives and concerns regarding ethical usage, some are questioning whether investing in ChatGPT wrapper apps is still worth it.

While the field is evolving rapidly, there are still opportunities for innovation and differentiation. As ethical considerations and user needs continue to shape the conversation AI landscape, creative applications of ChatGPT can still have a significant impact. Choosing the right niche, actively addressing biases, and ensuring responsible deployment are key factors to consider before investing in ChatGPT wrapper apps.

A successful example of a 'wrapper app' is - - a platform that allows chatting with a PDF document.

Although ChatGPT allows you to query PDFs, OpenAI would always try to make their services as generic as possible. So building a wrapper tool for a very specific purpose would usually result in customers getting a much better user experience than OpenAI would ever be able to offer.


In conclusion, AI has become more than just a buzzword in various industries. Its proper use has led to significant advancements and improvements. From e-commerce and fintech to gaming and SaaS, AI is transforming the way businesses operate and deliver value to customers. However, it is crucial to consider ethical implications and thoroughly assess the potential benefits and risks before adopting AI solutions in any industry.

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