Unlocking Ideas Through Connection: A Client Story

By David Appleby

‍

At Metamindz, the best way to show what we do is through the stories of our clients: real challenges, honest conversations, real results.

I’m David, Business and Partnerships Lead here at Metamindz. Most days, you’ll find me prospecting; reaching out on LinkedIn, sending cold emails, and making the occasional phone call. However, sometimes the most powerful connections occur off-screen. Recently, I attended the LGBTQ+ Chamber Summer Party, a fantastic event hosted by some hardworking organisers. Like many networking events, we each had 60 seconds to pitch in front of the room. After dozens of introductions, a smiling guest approached me, we’ll call G.

‍

G had an idea. A big one. They worked in the finance sector and had spotted a gap in the market. But despite having the funds and the vision, they had been stuck for two years. They didn’t know how to move from concept to reality. We connected immediately and quickly moved the discussion to LinkedIn. G explained their challenge: they had the resources but no clear plan on how to build the platform. Previous suppliers had quoted around £80k, which felt unmanageable and discouraging.

‍

That’s where Metamindz stepped in. I explained our technical experience and the unique value of our Fractional CTO model. Instead of overwhelming costs upfront, we provide strategic leadership and technical clarity first, mapping the road ahead before investing in full-scale builds. Excited by the approach, G met with Lev, our CEO, the very same day. Within hours, they had a plan: 3–4 months of Fractional CTO support, followed by the option to build the platform with our development team. The cost? Around £20k, a fraction of what they’d been quoted elsewhere.

‍

After that call, G sent me a message I’ll never forget: “I’ve had this idea for such a long time and have been unable to do anything with it. These past few hours have been exactly what I needed. It’s like a warm hug.”

‍This September, we’ll begin our work with G, laying the foundations for a platform that could reshape their sector. For me, this story is a reminder that sales isn’t just about closing deals; it’s about finding the perfect opportunities, listening to people, and giving their ideas the chance to grow. And sometimes, all it takes is showing up in the right room.

‍