Where You AtCore Team as a ServiceSince November 2025

An embedded team Where You At can't tell apart from its own

Where You At tracks crowds at events and venues with Bluetooth mesh devices. What started as replacing one engineer became an embedded team that rebuilt the architecture for scale.

12 months
continuous engagement since November 20252
4
Metamindz people on the team, across engineering, architecture and engineering management1
Millions
of data points from venue hardware, ingested every couple of hours3

The challenge

Where You At needed to replace an engineer who was leaving. Looking closer, the gaps were wider than one role: the architecture had to be ready for scale, hardware at venues sends millions of data points every couple of hours, and there was no observability in place.

What we did

Fernanda Tockus, Head of Product, met Metamindz through a shared network in London. Metamindz ran a full assessment to work out what Where You At actually needed, then built the team around it, with architecture review and technical recommendations alongside the engineering.

  • Assessment first

    A full assessment defined the real resource gaps, beyond the one engineer who was leaving.

  • Part of the team

    The software developer joins every daily standup and works as part of the internal team.

  • In touch every day

    The DevOps engineer, part time, is in contact most days through a shared channel.

  • Architecture on hand

    Architecture review, technical recommendations and engineering management whenever they are needed.

What Where You At told us

  • Trust

    Trust is the most valuable part of the relationship, and it was there from the first assessment.

  • Reliable

    Where You At relies fully on the team for technical expertise, and describes it as extremely reliable.

  • Startup commitment

    The team put in startup-level commitment, including long hours when the work needed it.

  • One team

    Working with the Metamindz team feels no different from working with an internal team.

Summarised from our interview with Fernanda Tockus, Head of Product, Where You At.

The results

  • Architecture rebuilt and prepared for scale.
  • Several full projects delivered from start to finish within the year.
  • Work across multiple parts of the data pipeline.
  • Observability workflows being built, where there were none before.

How it unfolded

  1. Early on

    Assessment

    A full assessment defines what Where You At needs, beyond replacing one engineer.

  2. November 2025

    Kickoff

    A software developer joins the team and its daily standups.

  3. April 2026

    The team grows

    A DevOps engineer joins.

  4. Within the year

    Rebuilt for scale

    New architecture, several projects delivered, and observability under way.

  5. Next

    Scaling up

    Scaling existing projects, building new features, and more observability.

Sources

  1. Case study interview with Fernanda Tockus, Head of Product, Where You At.
  2. Engagement records, Metamindz, 11 October 2026.
  3. Platform handover notes, 4 November 2025.

Last checked against these sources on 11 October 2026.

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